Kipp’s Tips at the HubSpot Dublin Talk Series

view from the HubSpot offices on the North Quay, Dublin Ireland

I recently attended the Hubspot Dublin Talk Series about social media strategies, lead nurturing and how a company needs to evolve to compete in today’s digital world.

Firstly let me say that I was taken aback when I first entered the Hubspot offices. They are so modern and cool and have a beautiful view. Hubspot seems like a really fun place to work and a place full of creative individuals.

The first speaker of the day was Kieran Flanagan the Marketing Director (EMEA) of Hubspot. Kieran talked about Inbound Marketing and how to make it your secret weapon. Kieran talked about the importance of knowing and understanding your customers and their buyer personas. I had seen Kieran in action before and I was just as impressed this time as I was the last time.

The second and last speaker of the evening was a lovely gentleman from Boston by the name of Kipp Bodnar. Kipp is the Director of Marketing at Hubspot and his talk was about turning leads into customers through the use of social media. He gave some great tips and strategies such as embedding tweets from customers on your company’s website but what I found the most interesting was the 10:4:1 rule.

The 10:4:1 rule involves sharing ten messages from different sources, sharing four links to your own content such as your blog and one link to your landing page. I found this to be very helpful as at times I struggle to think of things to tweet or content to create. This rule provides a great focus for me.

I left Hubspot HQ feeling energised and inspired which is always great. I’d like to recommend the Hubspot Dublin Talk Series to anyone who is interested in digital marketing. It’s even worth coming by to check out their offices and see how cool it is to work for them.

Stay Zavvy,

Seán Carroll

Give A Hoot and Get Hootsuite

Hootsuite

So I’ve just enrolled in the Hootsuite University and began my lessons this week. I’m only just after getting onto the Advanced Tactics with Hootsuite Pro section and I’ve already learned so much. For instance you’re able to set up streams that search tweets in relation to your geo location. That is some James Bond stuff right there.

Using Hootsuite also allows you to easily respond to your customers tweets and to engage with them by setting up appropriate streams. Best of all you can create some seriously professional looking reports with a few quick clicks.

I can’t wait to implement what I’ve learned into some of the current Social Zavvy campaigns. I would highly recommend that anyone involved in social media marketing gets familiar with Hootsuite.

If anyone wants to know anything about Hootsuite University feel free to get in touch with Social Zavvy at @SocialZavvy or email me at sean@socialzavvy.ie

Stay Zavvy,

Seán

Sean Carroll: The Zavvy Intern

 

As part of my Business and Management degree in the Dublin Institute of Technology I have to undertake a 16 week work placement. 16 weeks sounds like a long time but when you’re working for an amazing company like Social Zavvy the days feel like hours. As I write this I’m just about to finish up my 4th week. I’m already a quarter of the way through it.sad

I’m not much of a blogger but if you bear with me I’ll do my best to recap the last 4 weeks and to give you an overall idea of what it’s like to work for Social Zavvy.

When you hear the word intern you think of some poor guy coming in from a college and having to make coffee and file papers all day. The Social Zavvy experience is a million miles away from this. During my first week I was barely even in the office. I went to 2 seminars about digital marketing and I got to learn so much valuable information. I took particular pleasure in rubbing this in my peers’ faces when they told me about all the lovely office based activities that they were doing smiley (I kid)

My second week in Social Zavvy was a lot more office based but I learned how to use some pretty cool social tools such as Hootsuite , Eventbrite and Animoto. I also got to meet our clients face to face and discuss strategies and operations. I never thought I would be getting this involved during my time in Social Zavvy. 

My third and fourth weeks have been a mixed bag of office work, seminars and meeting clients. I got to attend the Irish Internet Association event on Inbound Marketing and Content Creation. At this event I got to see some of the pros in action including Kieran Flanagan from Hubspot and Alan and Siobhán from Wolfgang Digital.

The thing that I like the most about working for Social Zavvy is that I feel like an important member of the team and my opinions and ideas are always valued. I have 12 more weeks to go before I’m finished with Social Zavvy and I’m going to relish every day that I have left.  

Stay Zavvy

Sean Carroll 

 

 

 

Enterprise Lounge Dublin City Centre

Enterprise Lounge

Enterprise LoungeJust discovered this handy meeting place for business people looking for somewhere to meet in Dublin city centre. It’s the Enterprise Lounge launched by the Bank of Ireland in late 2012. It is located on the corner of Grafton Street and Nassau Street, opposite the Molly Malone statue.

The Enterprise Lounge provides free work space for new start ups, entrepreneurs and small business owners to host their own meetings, have seminars and hold mini workshops. It has free WiFi, coffee making, meeting rooms and a bigger area on the second floor for presentations.

They are open Monday to Friday 8am until 6pm and interestingly on a Saturday from 10am until 4pm. You can call into the Enterprise Lounge and check out the facilities if your passing or email the Enterprise Lounge at the following email address at enterpriselounge@boi.com

Any good meeting places like this in your town or city? Let us know. We’d love to hear.