Get Mobile Techspectations 2011 : Part 2


Geodelic who describe themselves as the next generation locational commerce network started the session after the break. Brendan Kenny their Director of Business Development discussed why it is important to get mobile. That it is very relevant and important to who we are and the way we interact nowadays. He went on to give the example that a lot of people would prefer to loose their wallet rather than their smart phone. ( I tend to agree).

Having lost his phone and replacing it within 60 minutes he started to realise that new technologies were becoming fundamental to his life. Brendan went on to explain that Ireland was chosen as a test marekt for their latest pilot project. Two primary reasons one Dublin has a fairly tech savvy population and there is a good cluster of businesses interested in using technology.

Geo Deals differ from other group deal companies in that it gives the owner the owner more choice and power to use the deals as they want. Geo Deals helps them shift stock at off peak times.

Gary Twohig – Country Manager for Samsung mobile

Gary started of with a brief snapshot of his career to date and how he got to be country manager for Samsung mobile. Thought this was good for the majority of students in the audience to hear.

He then went on to talk about how they got to be numero uno in the Irish Market as he thought this would be of the most interest to the audience today. Their vision was to be the most admired and coveted mobile brand in Ireland.

To do this they had 4 key areas of focus that would help them achieve the most coveted no 1 position.

  • Differentiated Product Offerings
  • Propositions Relevant to Irish Consumers
  • Obsessive Smartphone Focus
  • Local Irish Content & Partnerships

They differentiated their products by creating their own design collections. This helps make the Samsung phones stand out and get their phones into the front windows of mobile phone retail shops. Also their Hello Kitty range worked really well.

What also worked well was the local Irish content strategy and partnerships. They wanted to start getting people to use the content on their smart phones and interact with the phones more. So they looked at the most popular downloaded Irish apps such as The Journal, Golden pages and put these apps on the phone from day one. By having the apps already on the phone customers would be encouraged to use their apps and thereby interacting with their phone more.

I really liked their thinking about user experience. Samsung thought it would be much more beneficial for a potential customer to experience the Galaxy Tablet in an everyday setting rather than in a retail store. So they approached some local high profile partnerships with the idea of getting these new partners to use the Galaxy tablet for the benefit of their customers. For example instead of getting an ordinary printed wine list in a restaurant, the wine list would be presented to the customer on the Galaxy tablet.

Other examples were given on how Vodaphone were using it to show customers their bills and how Krystal nightclub were using it for guest management. Like this tweet says I want to try one NOW.

National Irish Bank

Shane Quinlan was the last speaker up and talked about why National Irish Bank are embracing mobile. They have recently launched their own app and it has been very successful. The reasons given for providing a mobile app are :

  • Customers becoming more demanding and request higher service levels.
  • Want to choose how they deal with the bank.
  • They want a range of channels.
  • Want ability to pay bills wherever, whenever.
  • They want a holistic view of their financials.

They found that customers are increasingly turning to online channels and moving to mobile banking. As time goes on smartphones are eating into the penetration and the whole explosion of smartphones is definitely one of the key trends they are looking at.

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